STATESVILLE, N.C.--(BUSINESS WIRE)--Swan Racing (www.swanracingteam.com), a leading professional stock-car racing team, announced today that it has partnered with SMS Audio (www.SMSAudio.com) for an exclusive agreement to be an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons. SMS Audio is an American consumer electronics manufacturer of headphones and audio products, founded by entertainer and entrepreneur Curtis “50 Cent” Jackson.
“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.”
50 Cent, who is a successful musical artist, entrepreneur, investor and actor serves as CEO of SMS Audio, which he founded in 2011. Created with the direct input from 50 Cent, SMS Audio has brought world-class audio products to consumers, delivering studio-mastered sound and unmatched durability and style.
“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said Jackson. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”
The partnership will include SMS Audio branding on both the No. 26 and No. 30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 will be making appearances at races throughout the season, supporting the drivers and the partnership.
Delivering a professional, studio-quality music experience, the SMS Audio line includes the STREET by 50™ and SYNC by 50™ product families. The brand offers a full range of premium headphones, earbuds and accessories, and a portion of each U.S. sale of SMS Audio products – in-store or online at www.SMSaudio.com – helps to provide meals to food-insecure families through Feeding America.
“I am pumped up for this partnership to say the least, as I am a huge hip-hop fan, I am a huge 50 fan and I rely on headphones to get me in the right pre-race mindset,” said Parker Kligerman driver of the No. 30 Toyota Camry. “I have my headphones on anytime I am about to get on track. It’s a way for me to focus and get pumped up. This partnership is an honor.”
“Our partnership with SMS Audio shows how Swan Racing is gaining more and more attention from top brands,” said Cole Whitt driver of the No. 26 Toyota Camry. “From a personal point of view I use headphones every day when I’m doing my workouts and video gaming, so I am definitely excited about my SMS Audio headphones and promoting them to our fans.”
Complete Release Available at: http://www.businesswire.com/news/home/20140204005265/en#.UvEdPxCwIbN
About Pegasus Marketing Group
Pegasus Marketing Group was created in 1983 by Ralph Hansen. Founded on Ralph's original concept to have a retail chain sponsor the race car using vendor relationships, his first step was a big one as he acquired Kmart to sponsor Mario Andretti for Newman/Haas Racing. Since then, Ralph Hansen and Pegasus Marketing Group have become one of the most successful and highly recognized companies in the auto racing sponsorship business and have continued to bring innovative methods to the sponsorship landscape. Aside from IndyCar and NASCAR, Pegasus has also found funding for Paul Newman's Hole In The Wall Gang Camps, the IMAX film SuperSpeedway, as well as the PBS series Soundstage.
Pegasus has found that no matter what the nature of the company, industry or individuals that we are working with, the basis of our professional relationship is built on strong communication. This communication is what allows the sponsor and Pegasus to achieve maximum activation and results from the sponsorship. At Pegasus it's about teamwork, human relations, critical thinking and new technologies working together to create a sponsorship program that exceeds the sponsors goals.