Pegasus Marketing Group was created in 1985 by Ralph Hansen. Founded on Ralph's original concept to have a retail chain sponsor the race car using vendor relationships, his first step was a big one as he acquired Kmart to sponsor Mario Andretti for Newman/Haas Racing. Since then, Ralph Hansen and Pegasus Marketing Group have become one of the most successful and highly recognized companies in the auto racing sponsorship business and have continued to bring innovative methods to the sponsorship landscape. Aside from IndyCar and NASCAR, Pegasus has also found funding for Paul Newman's Hole In The Wall Gang Camps, the IMAX film SuperSpeedway, as well as the PBS series Soundstage.
Pegasus has found that no matter what the nature of the company, industry or individuals that we are working with, the basis of our professional relationship is built on strong communication. This communication is what allows the sponsor and Pegasus to achieve maximum activation and results from the sponsorship. At Pegasus it's about teamwork, human relations, critical thinking and new technologies working together to create a sponsorship program that exceeds the sponsors goals.