cause marketing

 Paul Newman & Ralph Hansen: A Cause Marketing success story

Pegasus Marketing Group is very proud of the fact that is has been an innovator and implementer of many highly successful cause marketing campaigns, that have greatly benefited many worthy organizations, foundations, and charities. Cause marketing is nothing new to Pegasus Marketing. Pegasus has been conceiving and executing effective Cause Marketing Campaigns for over 25 years. We have raised tens of millions of dollars by working with both major corporations and public campaigns that have benefited the following organization and corporate partners:

1. Kmart Kids Race Against Drugs

2. The Hole in The Wall Camps (founded by our client Paul Newman)

3. Newman's Own Foundation

4. Catholic Charities and St. Martin de Porres High School

5. The David Foster Foundation

6. JDRF Juvenile Diabetes Research Foundation

7. The Joslin Center (Diabetes Research)

8. The Dream Foundation

9. Make a Wish via David Hasselhoff's Race For Life program

10. Ronald McDonald House Charities

11. World Children's Day


The following is a partial list of Companies that have participated in our various Cause Marketing Programs:


1. Eli Lilly and Company

2. Walgreens

3. The Indianapolis Motor Speedway Corporation

4. PacifiCare

5. Discover Card

6. ChevronTexaco

7. McDonalds

8. Kmart Corporation

9. Energizer

10. Gillette

11. General Mills

12. Bayer

13. Coca Cola

14. Havoline Motor Oil

15. Kodak


If your firm is considering a Cause Marketing campaign Pegasus Marketing Group has the experience and expertise to make your program highly beneficial and successful.