Pegasus Marketing Group

Pegasus Marketing Group client Stephen Low is premeiring his new film, Rocky Mountain Express, in Chicago on October 7th at The Museum of Science and Industry. It is sure to be another spectacularly entertaining and informative IMAX experience. Check out the trailer below.

Pegasus Marketing is proud to announce a revolutionary new project that aims to bring racing into the green era. Patrick Racing has built and tested a GM-Ecotec two-liter, turbo-charged, four-cyclinder racing engine. This engine produced 650 horsepower at 8500 RPM on the dyno, while running on clean, abudant, economical, and domestically sourced Natural Gas. Pegasus Marketing Group is the exclusive marketing, sales and public relation agency of Patrick Racing and its Natural Gas Engine Development Program. To find out more details, and learn about Pat Patrick's history in the Natural Gas industry, head over to our current clients page. 

Pegasus Marketing client Stephen Low has a new film out entitled "Rescue", about the brave men and women who help those in need after devastating natural disasters. The Chicago premiere will be this Friday at the IMAX theater on Navy Pier, and it will be playing at IMAX theaters nationwide in the near future. 

"Rescue plunges audiences into the hard, but inspiring work of saving lives in the face of a natural disaster. Behind the scenes, the film follows a Canadian naval commander, two pilots, and a volunteer rescue technician as they train for action. When an earthquake strikes Haiti, creating one of the biggest humanitarian disasters of the century, the audience is swept along, joining with the massive effort that brings military and civilian responders and hardware from around the world. Rescue is a journey of real-world disaster and emergency response captured (in 3D) with unprecedented scale and impact for the giant screen." - imax.com

View the two inspirational trailers below, and check out the films website at www.rescue-film.com...

Although almost three years have gone by since the passing of our dear friend Paul Newman, he continues to live on in our hearts and minds. If you haven't seen it yet, please watch this tribute video that was made by IMS Productions and Pegasus Marketing Group. It gives insight into a man who was a wonderful actor, a true motorsports enthusiast, and most of all, an incredible philanthropist. 

We've recently added a new member to our talented team of marketing professionals here at Pegasus Marketing, the very smart and funny Paul Brian. He will be working as a Special Project Consultant. Most of you will know him as a Chicago radio personality from his show on WLS, Drive Chicago, however there is much more to Mr. Brian than just his radio show. Learn more about his other accomplishments on our people page. Also check out the Drive Chicago website, where you can research dealers, browse local new and used car inventory and even ask Paul for his expert advice directly. 

Pegasus Marketing Group arranged for David Foster, Seal and Kelly Clarkson to perform the United States Nation Anthem before the running of the 100th Anniversary Indianapolis 500 Mile Race. The group did an absolutely outstanding job! They kicked off what would be an exciting race with the first ever duet of National Anthem at the Indy 500. All three of them are incredible performers and we at Pegasus Marketing were thrilled and honored to work with them. 

Everyone at Pegasus Marketing Group would like to congratulate Oriol Servia on his tremendous qualification result for the 2011 Indianapolis 500! We have had the pleasure of working with Oriol Servia and he is a true gentleman, as well as an amazing driver. Tune in to ABC at 12pm eastern time this Sunday to see what is sure to be a very exciting race. 

Pegasus Marketing Group has arranged for David Foster to perform the National Anthem at the 100th Anniversary of the First Indianapolis 500. David will be playing the piano and he will be joined by two of his superstar friends, Seal and Kelly Clarkson, on vocals. Make sure to tune in the ABC on May 29th at 12/11c to catch what will surely be a powerful and unique performance of the Star Spangled Banner.

More information can be found by following the link below:

http://www.usatoday.com/sports/motor/2011-05-11-1673022576_x.htm

The 2011 IndyCar season began last weekend at The St. Petersburg Grand Prix. Check out this very well produced video that kicked off the ABC broadcast. 

To find out more and enter to win a 2011 Camaro SS Indy 500 Pace Car, goto www.beadonorsavealife.com

David Foster recently spoke to his charity's supporters about the upcoming 2011 Indianapolis 500 via The David Foster Foundation's Facebook page. 

“My cousin Billy Foster raced in the Indy 500 in the 1960’s and I have always loved the race. This year’s month-long celebration looks like something special. I plan to be there.”

Please "Like" The David Foster Foundation on Facebook to get updates on the charity right in your news feed. A direct link can be found below. 

http://www.facebook.com/pages/David-Foster-Foundation/109610495747154 

Our client Stephen Low, the film-maker behind the upcoming 3D Indy 500 movie, just had his last movie released on 3D Blu-Ray. The film is called The Ultimate Wave Tahiti 3D and it was recently reviewed by blu-raydefinition.com

Here is a snippet from the review:

"The Ultimate Wave: Tahiti 3D follows world class professional surfer Kelly Slater to Tahiti’s Teahupo’o in search of the ultimate wave. Directed by IMAX large-format veteran Stephen Low, the film puts viewers right into the gnarly waves of some of the world’s clearest waters.

But the film doesn’t end there; it delves into the science of why Teahupo’o creates what surfers around the world consider to be some of the greatest waves while also exploring the culture of the Tahitian people.

The Ultimate Wave: Tahiti is filled with beautiful cinematography, wonderful aerial shots, underwater photography, and scenes of native dances and rituals that will surely dazzle.

The Ultimate Wave: Tahiti looks beautiful whether you watch it in 2D or 3D. The 3D encodement is in full 1080p and looks marvelous, with vivid colors and sharp details. The 3D effect, like most of these IMAX films, is more natural than featuring lots of “pop-out,” even featuring some moments that seem simply flat and 2D. Still, there is little ghosting/crosstalk. In 2D, the image is just a bit more textured and natural looking, but colors look about the same, with beautiful cerulean blue seas and lemon yellows.

This is one of the most fun-filled IMAX titles I have seen to date. The surfing scenes of Kelly Slater and his friends are amazing to watch and the rest of the visuals are just spectacular. Recommended."

To read the entire review and see screenshots from the movie, please follow the link below:

http://www.blu-raydefinition.com/reviews/the-ultimate-wave-tahiti-blu-ray-3d-review.html

Pegasus Marketing would like to congratulate our client David Foster for winning his 16th GRAMMY this last Sunday! The award was for Best Traditional Pop Album, and the album was Michael Bublé's "Crazy Love", David produced the album. We have a feeling we will be seeing you back at the GRAMMY's next year, keep up the good work.

The 2011 Indy 500 Pace Car is currently being displayed at the nation long-running and largest auto show, The Chicago Auto Show. Pegasus Marketing organzied the auction of this car at Barrett-Jackson, with all of the proceeds going to The David Foster Foundation.

Caitlyn Stoeckley, a contributor on The Chicago Auto Show's blog, recently wrote this story about the excitement of seeing the Pace Car on the opening day of the show. 

"The anticipation had been building all morning, but it may have reached its peak when I was handed earplugs as I arrived at Chevrolet's press conference at the Auto Show. The daughter of a die-hard Indy race fan, I found myself becoming just as excited as my dad is each year when he arrives at the Brickyard. The limited edition Camaro SS Convertible rolled onto the stage with the star factor of Dario Franchitti moments after his big Indy victory.

The convertible, modeled after the 1969 Indy Pace Car, looked daring and chic with its white exterior and orange racing stripes. My father, who has been attending the race loyally since 1975, will undoubtedly recognize the classic pace car model. With just 500 of these limited edition convertibles being manufactured this spring for the public, I’m sure he's getting in line as I type. I just can't wait to impress dear old dad with the news that I saw this exclusive piece of Chevrolet and Indy Car history before him!"

I'm sure that everyone is aware of the record-breaking blizzard that has just hit the midwest. IMS had been asked by some fans what the track looks like under snow, so they posted some shots to their flickr account. It's really quite beautiful and serene, although all I can think about is racing a snowmobile around the track. 

Addison Brown was the winner of the charity auction for the 2011 Indy 500 Pace Car. AutoWeek recently published a story about her and the thrilling experience she is going to have this coming May: 

"Come this Memorial Day Sunday, Addison Brown will experience the ride of her life. She will do this in the great Midwest city of Speedway, Ind., thanks to her largess, the Indianapolis Motor Speedway and the people from Chevrolet.

It will be a weekend she'll never forget.

Addison, from Scottsdale, Ariz., will drive one of the Chevrolet Camaro pace cars in front of the screaming throng of spectators before the green flag flies for the Indy 500. This will not be just any ol' 500. Come May 30, 2011, it will be the race run to mark the 100th anniversary of the first Indy 500.

Huge deal. Awe-frickin'-inspring deal. And because Addison made the winning bid to benefit the David Foster Foundation (www.davidfosterfoundation.org), a charity devoted to supporting families with children in need of life-saving organ transplants, she will feel the magnitude of giving beyond what the $225,000 bid set her back.

I just hope Addison doesn't do something she will regret, like stall the car on the grid before the pace cars roll. It can happen, because it did.

To me.

That was a few years back, when I was offered a chance to drive a Chevy Corvette on several of the parade laps. That opportunity remains one of the single great moments in my professional career. That I was able to share it with my three sons made it priceless; it was a weekend they will remember long after I'm gone that they can share memories of with their grandchildren.

Come Memorial Day, Addison will be able to say she took the white-and-orange-striped Camaro on the ride of her life. In front of a singing Jim Nabors with the Purdue Marching Band, balloons and a jet fly-over. There will be more pomp than the circumstance requires, and it will leave an indelible mark on her forever.

She'll do great. Unlike me, she won't prematurely pop the clutch and stall the engine. She's been to the Bob Bondurant School of High Performance Driving and carries an SCCA ticket. And with her giving, others will be fine as a result. That's what charity should be, a benefit to all involved.

Thanks, Indy. Thanks, Chevy. Thanks, Addison. I will watch this year's 500 with more interest than ever."

http://www.autoweek.com/article/20110131/FREE/110139976

*article courtesy of AutoWeek, written by Dutch Mandel. 

The Indianapolis Motor Speedway has created a new microsite called "The Greatest 33". Soon fans will be able to vote on their favorite 33 Indy 500 drivers of all time, creating their very own dream lineup. If you sign up now, the Speedway will send you a private code giving you early access to the site before the public launch date in March. The fan votes will be tallied and "The Greatest 33" will be announced in May before the 2011 Indy 500.

www.thegreatest33.com

See the exciting auction of the 2011 Indy 500 pace car, all proceeds benefit The David Foster Foundation. 

The 2011 Indy 500 Pace Car was unveiled tonight at the Barrett Jackson auction. It is the brand new Chevrolet Camaro SS convertible, with a special paint job and interior styled to resemble the retro 1969 model. It will be auctioned off this weekend (SPEED will televise the Camaro auction between 9-11 p.m.) and all the proceeds from the auction will goto The David Foster Foundation! Not only does the winner get to make a sizable contribution to a very deserving charity, they also get to drive the car in the parade lap of the 100th Anniversary Indianapolis 500, making them part of one of the most historic auto races of all time. Official press release and images below. 

A thrill of a lifetime awaits the winning bidder of the Barrett-Jackson auction Saturday, Jan. 22 for the special-edition Chevrolet Camaro Convertible that will serve as the Official Pace Car for the 2011 Indianapolis 500.

The top bidder will have the opportunity to drive the car during a parade lap in front of the field of 33 starters shortly before the green flag flies at “The Most Important Race In History” on Sunday, May 29 at the Indianapolis Motor Speedway.

SPEED will televise the Camaro auction between 9-11 p.m. (ET) Jan. 22 during its 11 consecutive hours of live coverage from 2 p.m.-1 a.m., with Indianapolis 500 winners and speed milestone holders Arie Luyendyk and Tom Sneva scheduled to drive the Camaro Convertible Pace Car onto the auction stage in Scottsdale, Ariz. Luyendyk and officials from IMS and Chevrolet unveiled the car Thursday, Jan. 20 at the Barrett-Jackson auction in Scottsdale.

The 2011 Camaro Convertible is the 22nd Chevrolet and the seventh Camaro chosen to pace the Indianapolis 500. This year is the 100th anniversary of the race and also the centennial year of Chevrolet.

“The Indianapolis Motor Speedway and the Chevrolet name have long been associated with one another beginning with Arthur, Louis and Gaston Chevrolet’s participation as competitors in the Indianapolis 500,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and chief executive officer. “It’s fitting in this 100th year for IMS and Chevy that we reinforce our longtime relationship through this year’s Camaro Pace Car.

“We’re also thrilled that the car will be one of the featured vehicles in the world-famous Barrett-Jackson auction, with a superb incentive for the winning bidder and a vital charity involved.”

Chevrolet will donate full proceeds of the auction to the David Foster Foundation (http://www.davidfosterfoundation.org), a charity devoted to supporting families with children in need of life-saving organ transplants. David Foster, the 15-time Grammy-winning music producer and songwriter, founded the organization in his native Canada. His cousin Billy Foster participated as a driver in the 1965 and 1966 Indianapolis 500.

A bidder will have the opportunity to purchase the car Saturday, Jan. 22, live on SPEED. This auctioned vehicle will not be that actual Pace Car, nor will the high bidder be the traditional celebrity Pace Car driver. The celebrity driver will be announced at a later date.

The commemorative-edition Pace Car to be auctioned Jan. 22 is one of the 50 Indianapolis 500 Festival Committee Cars. It carries lot number 1284, and bids can be submitted at the auction in person or online by clicking the following link for a 2011 absentee bidder registration packet: 

http://www.barrett-jackson.com/bid/AbsenteeBidder_Agree_Form_SD2011.pdf

This year’s Pace Car and matching Festival cars feature a Summit White exterior accented with orange stripes and door graphics. The interior is trimmed in orange leather, including front seat headrests embossed with the Indy 500 logo, along with white door panels and instrument panel trim. The instrument panel trim features extensions of the orange exterior stripes.

The color combination is similar to the design used on 1969 Camaro Indianapolis 500 Pace Car replicas – cars which have become among the most popular Camaros in the collector world.

“It’s an honor for Chevrolet to pace the 100th anniversary of the Indianapolis 500, especially during this landmark year,” said Chris Perry, vice president of Chevrolet marketing. “This is also a great opportunity for us to build on Camaro’s strong momentum, while supporting an important charity.”

Equipped with a 400-horsepower V-8 engine and six-speed automatic transmission, the actual Pace Car for the race requires no performance modifications to perform its duty in front of the 33-car racing field. All 50 of the Festival Committees cars – including the car auctioned Jan. 22 – will be SS convertible models fitted with the 2SS equipment package and RS package.

If you have listened to the radio at any point in your life, you are probably already familiar with David Foster's work. However, you may not know that besides being a world-famous musician and producer, he is also a highly accomplished philanthropist with his own charity, The David Foster Foundation. Pegasus Marketing Group is working in conjunction with the David Foster Foundation on several exciting projects. The first project will be announced soon!

Until then, watch the videos below to learn more about David Foster and how he is changing the lives of families whose children need live-saving organ transplants. 

The Indianapolis Motor Speedway recently asked fans to vote on what their favorite Historic Indy 500 Cars were. Below are the fan submitted picks, beginning with my favorite of the bunch, a 1981 Cosworth. It's amazing to witness the dramatic changes in design that have happened through the years. 

1981 Interscope Cosworth

1961 Cooper

1963 Curtis Novi

1973 Eagle-Offy

1954 Fuel Injection Special

1957 Belond Special

1928 Miller Special

1977 Coyote-Foyt

1972 Sunoco Special

1956 Novi

The 100th anniversary of the Indianapolis 500 is being recognized with a new stamp next year from the U.S. Postal Service. Award-winning illustrator John Mattos created the stylized, art deco illustration of Ray Harroun driving the Marmon "Wasp", winner of the inaugural Indianapolis 500 in 1911, on the Indianapolis 500 Forever Stamp. "It's a great honor for the Indianapolis 500 to be featured on a United States Postal Service stamp", said Jeff Belskus, Indianapolis Motor Speedway Corporation president and chief executive officer. "The stamp recognizes the "500" as a vital part of american culture and is a wonderful addition to our celebration of the 100th Anniversary of the race in 2011."

The 100th Anniversary Indianapolis 500 Mile Race is the subject of the upcoming film being created by The Stephen Low Company.

Be sure to check your local listings to see when the David Foster "My Christmas" special will be playing on your local PBS station. 

Watch this nicely produced video about the Indy 500 in American Culture, it includes a lot of celebrities and interesting comments about The Greatest Spectacle in Racing.

Pegasus Marketing will be working in conjunction with The David Foster Foundation on some upcoming projects. In the videos below, David Foster speaks about the foundation and why he started it.

Have a look at this clip of Super Speedway in HD. 

Click here to find out more about the upcoming IMAX 3D movie about the 100th anniversary of the Indy 500. The movie will be directed by Stephen Low, who also directed the movie Super Speedway.